QR Codes don't have to look like a digital wound
We've been using QR Codes to help our clients motivate and steer their audience for years - since the first usable apps appeared for our smartphones actually!
That's not to say that QR Codes actually generate more traffic or even encourage people to visit a relevant web page - but it sure "looks" progressive and clients love when we demonstrate the process!
The problem is that, while most people recognize a QR Code as a newfgangled way to "get more info" - most have no idea how to take advantage of it... they don't have an app on their phone to scan them, or just don't have the time to whip out their phone, launch the app and naviagate to the website at that moment.
I think we need to develop an app that is a little like "Pocket" - where you can quickly shoot a QR Code - even with your built-in smartphone camera, then process the codes later, when you have time to read and intterract.
In the meantime, we'll continue to use QR Codes where it seems appropriate and convenient to help people interact with our client's brand. Tara over at speckyboy.com has assembled a great collection of super-modifed QR Codes that take advantage of this resilient technology - up to 30% of the code can be modified and the scanning app will still recognize it!