There are a bewildering number of options if you are considering spending some or all of your marketing budget to buy "eyeballs" on the web... We uncovered an article over at HowStuffWorks that does a great job explaining the various types - from banners to word ads.
Online advertising has grown leaps and bounds in the last few years. This is no flash-in-the-pan trend - your competition is probably already advertising online now! Check out some recent stats from the Internet Advertising Revenue Report at the Interactive Advertising Bureau of Canada.
Advertising is not a game for the weak of heart - or wallet. Creating advertising that works takes knowledge, skill and a large supply of intuition. We've uncovered an article by Roy H. Williams over at Entrepreneur.com that exposes 12 costly advertising mistakes that you can avoid with this handy heads-up!
